The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles
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Date
Authors
Berry, T. R.
Rhodes, R. E.
Ori, E. M.
McFadden, K.
Faulkner, G.
Latimer-Cheung, Amy E.
O’Reilly, N.
Spence, J. C.
Tremblay, M. S.
Vanderloo, L. M.
Journal Title
Journal ISSN
Volume Title
Publisher
Springer Nature
Abstract
Mass reach physical activity campaigns are designed to deliver physical-activity related messages to a large population across different media including print, television, radio, and websites. Few evaluations have examined the short-term effects of a mass reach campaign on participants who were engaged with the campaign. The current research examined the short-term effects of the ParticipACTION 150 Play List, a mass reach physical activity campaign, on participants who registered with the campaign website.
Description
Final publication available at: http://dx.doi.org/10.1186/s12889-018-6218-7
Keywords
Physical activity, Mass media campaigns, Evaluation, Hierarchy of effects, Intention profiles, Post-campaign effects
Citation
Berry, T. R., Rhodes, R. E., Ori, E. M., McFadden, K., Faulkner, G., Latimer-Cheung, A. E., … Vanderloo, L. M. (2018). The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles. BMC Public Health, 18(1). doi:10.1186/s12889-018-6218-7