Assessing the social climate of physical (in)activity in Canada

Abstract

Ecological models suggest that a strategy for increasing physical activity participation within a population is to reconstruct the “social climate”. This can be accomplished through 1) changing norms and beliefs, 2) providing direct support for modifying environments, and 3) implementing policies to encourage physical activity. Nevertheless, surveillance efforts have paid limited attention to empirical assessment of social climate. This study responds to this gap by assessing the social climate of physical activity in Canada.